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The Beauty Shift

website design company

BRAND SCOPE: Brand Identity & Design, Custom Website, Print Materials, Amazon & Affiliate Storefront

The Beauty Shift is focused on taking an inside out approach to beauty and wellness. Whether you're dealing with any form of beauty, health, or wellness issues, or you're just looking to improve your overall well-being, Daniella and her team of healers want to help you address it, implement tweaks, and support your healing both internally and externally.

custom brand identity
custom brand identity
brand strategist
brand strategist

Brand Strategy


Through our exploration, we identified a few different key points to communicate:


Support the Journey

Daniella's approach to health and wellness is unique. As an advocate and firm believer in holistic healing, and someone who struggled with her own skin issues due to stress and conventional medicine, she knows the power of a healthy diet, loving and nurturing your body and that overall health and wellness start from the inside out. Giving them several options to work with her, whether working with her one-on-one through one of her services, by reading her blog posts, download her free resources, buying something from her carefully curated shop, or eventually joining her membership to gain access to her bank of resources, trainings, courses, etc., she wanted everyone to have an opportunity to heal.

Natural, Supported & Nurturing

As we developed her brand strategy, it was clear a large part of her mission was to guide her clients along their path to true health and wellness. She wanted to create a space that felt cared for, nurturing and met her audience right where they were at in their journey. Danielle sourced a team of "healers" who lived by the same mission and vision, who had in-depth knowledge in their fields and could help her clients reach their health goals. It was an important part of her long-term vision that The Beauty Shift would help women make a shift in their daily lives that led to true internal health, and helped them to heal some of their deepest health concerns. From skin and acne issues to stress, anxiety, weight gain and extreme weight loss, she was focused on an inside-out approach to beauty and health and wanted to convey the message that her audience was safe, guided, protected and nurtured with The Beauty Shift.

brand strategy


custom brand identity
brand strategist
brand identity
custom brand identity
branding with archetypes

Online Experience


The Beauty Shift offers an array of products and services tailored to fit the needs of their clients. From holistic 1:1 health and fertility coaching to a robust affiliate shop, we created a custom site tailored to fit their needs and for the future.

Programs & Services

While coaching Daniella through her business set up, we did a ton of market research along with in-depth ideal client research to create a set of packages and services that can meet her ideal clients needs. From 1:1 nutrition coaching to in-depth wellness coaching with a team of healers, each package was carefully developed with a targeted audience in mind. We designed the layout of each sales page to answer all questions her audience may have along with valuable information to ensure they are empowered to make the right decision to work with The Beauty Shift.

The Affiliate Shop

Along with offering an array of services, Daniella wanted to enable everyone who comes in contact with The Beauty Shift to make healthy and holistic choices in their beauty, health and wellness purchases. We created a robust affiliate platform that showcases her favorite products from reputable sources and enables her to make passive income along side her services & offerings.

About Us

A large part of this project was focused on copywriting and telling Daniella's story about how she came to form The Beauty Shift. Not only was her story important, but how her story can impact the health and wellness of her clients. She also wanted to showcase the expertise of her team, so we crafted her About page to share the vision & mission of The Beauty Shift.

website design agency
web designer companies


To amplify your brand & feel confident in your business?

It's time to build you a luxury brand that gets you the results you've been waiting for! With a custom brand identity designed to fit your business you get the visual tools and strategy you need to show up consistently and confidently.

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