Brand Archetypes: The Magician
about the magician...
As the Magician, you're the visionary, the inventor... even a spiritual guide who can help guide us to transform our inner and outer worlds using seemingly magical techniques and strategies. You teach us how we're connected to a universal power and you strive to make dreams come true through seemingly mystical ways.
You have the ability to take people on a journey of transformation through the experience of a magical moment and believe we aren't limited by our imagination. You defy the common beliefs in the laws of reality that lead us to a better future. You have a thirst for knowledge though you don't willingly share it, rather, you use it show your vision.
A Magician's goal is to change the world and themselves, to connect spiritually to something and make dreams a reality. You create transformative experiences, are highly competent and intentional, and make things happen against all odds.
You may find yourself disconnecting form "regular" people from time to time if not careful. Magician's tend to to value self-preservation above all else and can be thought of as manipulative or dishonest if not careful. You dislike feeling like you're being corrupted or doing harm, and don't want any negative risks or unintended consequences.
The Magician rarely fits a single buyer's persona, however the magic it conveys appeals to wide range of different personas. Magician brands are transformative - and it's quite common for them to display traits that have a spiritual or psychological element. Brands that provide a product or service that can take their customer on a transformational journey can connect on a deeper level with their customers.
also known as
The visionary, inventor, transformer, leader, healer & catalyst
magician goals
To change the world {and themselves} with what the know, to connect spiritually to something and make dreams into a reality.
magician skills
They create transformative experiences, are highly competent and intentional, and make things happen against the odds.
magician weaknesses
They may disconnect from “regular” people if not careful, tend to value self-preservation above all else, can be seen as manipulative or dishonest, dislike being corrupted or doing harm, any negative risks or unintended consequences.
color palettes of a magician
famous magicians
the magician brand
brand voice
Your brand voice should be informed, reassuring, mysterious, inspiring, imaginative, empowering, powerful, mystical and intuitive, transformative and spiritual.
captivating your audience
Brands that are compelling and charismatic, and show their audience the ability to rise about the typical crowd will go a long way with a Magician personality. Brands that promote wonder, a promise for change and transformation for their product are right up a Magician's alley. This will create a confidence in the brand, and prompt their audience to focus their attention and curiosity on the brand.
While the Magician rarely fits a buyers persona but appeals to different personas with their ability to transform. Brands that provide a product or a service that take their customer on a transformational journey (lost to found, insecurity to confident, worn out and tired to refreshed) can consider this a personality to connect with their audience.
magician inspiration
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