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THE DESIGN JOURNAL

A creative and inspirational space dedicated to empowering female founders breaking into and expanding in the beauty, health, and wellness industries to create purposeful brand strategies, craft personality-packed copy, design data-driven websites, and establish thoughtful workflows that that captivate, connect and convert from day one, WITHOUT the overwhelm. I'm keeping a pulse on the latest trends in branding, web design, and small business trends - and bringing them to you to each week to help you build & scale your small business.

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Brand Launch: The Beauty Shift


holistic healing websites

INDUSTRY: E-Commerce, Health & Wellness, Coaching

BRAND SCOPE: Brand Identity & Design, Custom Website, Print Materials, Amazon & Affiliate Storefront


Behind the Brand

Daniella is a holistic Health Coach with a background in social work who is passionate about living a healthy, sustainable lifestyle and embracing the power of our natural selves. Her brand, the Beauty Shift is focused on taking an inside out approach to beauty and wellness. Whether you're dealing with any form of beauty, health, or wellness issues, or you're just looking to improve your overall well-being, Daniella and her team of healers want to help you address it, implement tweaks, and support your healing both internally and externally. She also launched a spin-off of the Beauty Shift, the Fertility Shift, helping women who are having fertility issues. Through her comprehensive program, she's able to help women naturally work through their fertility issues and go on to have beautiful babies without the use of conventional medicine.


When I met with Daniella, she was at the beginning phases of building her business. She had a simple website that wasn't converting, no branding and was really looking to build a brand and website that aligned with her and her ideal clients. She needed her website to serve multiple functions now and allow her space to grow it in the future by designing e-courses and training programs and memberships for her clients.


holistic healing

Brand Strategy

Beginning with a few pieces of pre-project homework, I had Daniella start with a few exercises including my Brand Archetype Quiz, an in-depth questionnaire to help me understand her brand better, and collaborating with me on a mood board. After everything was complete, we kicked off her project with strategy session to understand The Beauty Shift's goals, vision and ideal customer. We went through her archetype quiz results, her questionnaire and the mood board she created. Through our exploration, we identified a few different key points to communicate:


Support the Journey

Daniella's approach to health and wellness is unique. As an advocate and firm believer in holistic healing, and someone who struggled with her own skin issues due to stress and conventional medicine, she knows the power of a healthy diet, loving and nurturing your body and that overall health and wellness start from the inside out. Giving them several options to work with her, whether working with her one-on-one through one of her services, by reading her blog posts, download her free resources, buying something from her carefully curated shop, or eventually joining her membership to gain access to her bank of resources, trainings, courses, etc., she wanted everyone to have an opportunity to heal.


Natural, Supported & Nurturing

As we developed her brand strategy, it was clear a large part of her mission was to guide her clients along their path to true health and wellness. She wanted to create a space that felt cared for, nurturing and met her audience right where they were at in their journey. Danielle sourced a team of "healers" who lived by the same mission and vision, who had in-depth knowledge in their fields and could help her clients reach their health goals. It was an important part of her long-term vision that The Beauty Shift would help women make a shift in their daily lives that led to true internal health, and helped them to heal some of their deepest health concerns. From skin and acne issues to stress, anxiety, weight gain and extreme weight loss, she was focused on an inside-out approach to beauty and health and wanted to convey the message that her audience was safe, guided, protected and nurtured with The Beauty Shift.



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Ready for your own brand strategy and web design project? Let's chat and see how we can partner to make your business dreams a reality and design your brand launch. Visit the services page here.


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So grateful and glad you're here!

Kelly


"Whatever you do, work at it with all your heart as working for the Lord, not for man." - Colossians 3:23



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BRAND LAUNCH: THE BEAUTY SHIFT

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