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Heather Nashelle

custom branding

BRAND SCOPE: Brand Strategy & Design, Custom Web Design, Business Coaching

Heather Nashelle is the founder and former owner of Nashelle Jewelry, a multi-million dollar jewelry company featured in publications like Elle, Marie Claire and Vogue, and worn by some of the most fashion-forward stars in Hollywood like Kourtney Kardashian and Anne Hathaway. She decided to take her experience and expertise and turn her passion, knowledge and skills into teaching other small business owners how to turn their product-based businesses into multi-million dollar companies through 1:1 coaching and mentorship with Heather Nashelle Coaching.

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Brand Strategy


We began their project with an in-depth coaching and strategic discovery session where we developed her brand's core substance including her mission, vision, core values, and ultimately, the why behind her brand. During our first set of coaching and strategy sessions, we identified key areas we wanted to target:


Simple Workflows

In juxtaposition to other coaches and business mentors out there, Heather's expertise is in developing a simple, strategic plan to help product-based businesses develop their product lines, get into trade shows and retail shops, and ultimately build out their own brick-and-mortar shops through a streamlined business plan. 

Brand Visuals


Moving on to the brand visuals, she wanted a modern, minimal design that allowed her values & offerings to take center stage. 

We used a modern, serif font, Cinzel mixed with a clean sans serif to create her logo, giving her variations to use on different platforms and formats. 


Her color palette was pulled from the photo session she had professionally done. Together, we pulled a collection of clothing & accessories, and places around the Bend, Oregon area that would speak to the overall feel and aesthetic we wanted her brand to evoke: simple luxury.

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To amplify your brand & feel confident in your business?

It's time to build you a luxury brand that gets you the results you've been waiting for! With a custom brand identity designed to fit your business you get the visual tools and strategy you need to show up consistently and confidently.

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