Blue Sky Beauty
website design company
BRAND SCOPE: Brand Strategy & Design, Custom Website Design, Print Materials, Affiliate Program.
As iconic as they come in the beauty industry, Blue Sky Beauty is a truly unique salon wholesale supply company. With more than 30 years in the beauty industry, the idea of rebranding and revitalizing Blue Sky Beauty came from the need to bring their shop into the digital space, while still offering the family-style customer service his clients had grown to know and love. They wanted to be able to provide even greater service and support, grow the business, and offer greater support to salon owners and stylist.
We began their project with an in-depth strategic discovery session reviewing the history of the brand so that I could get a better sense of what they were looking to accomplish for the future of the brand. I wanted to understand not only the history of the business, but the goals, mission and vision for the future of the company. We took an in-depth look at their competitors, identified who their target market was, and developed a differentiation factor & pulled out key points to communicate:
Quality Professional Products
BSB hand selects the products and tools they offer to their clients. They focus on natural, vegan products that are made from the finest ingredients.
Unlike any other salon supplies store, BSB is focused on personalized sales sessions, small training classes, and private events for a more intimate experience.
Moving on to the brand visuals, I knew they had struggled with what direction to go for their brand. We curated a brand mood board together and from there I used the one-concept method to develop them a single immersive brand identity proposal that walked them through the strategy behind the brand along with the strategic visuals that told the brand story through design.
We used some key pieces like an old-world-meets-art-deco script, Kavo Serif as a nod to the history of the brand with a modern updated feel. We pulled out shades of blue as a representation of the brand, evoking feelings of calm, dependability, credibility, tranquility and serenity.
We sourced an array of high-end imagery to use across their branding and website platform. This allowed them to focus on the brand strategy and visual identity as a whole story, rather than a focus on bits and pieces of the design without the confusion of multiple options which can confuse the decision-making process.
One of our primary objectives for the website was to make Blue Sky Beauty the ultimate destination for salon supplies, while making their daily operations more streamlined and efficient. With a limited team to help with the demands of their business, we needed the website to function as an online shop, a way to book training sessions, an affiliate/sales team, the shipping department, their marketers and more. Bringing everything under one roof would reduce the amount of time they spent managing the daily operations of the business so they could grow their client base. There were several key objectives to this website build we had to make sure to include.
Clear Pricing Structure
Blue Sky Beauty serves two different client bases: the stylist/salon owner and their patrons who want to purchase salon quality hair care for their homes, therefore we essentially needed two different shops: a wholesale and retail shop. We needed to include a clear pricing structure that allowed for the two audience groups to shop seamlessly, all while reducing stress for Blue Sky Beauty. To address this, we built out two different shops with their respective pricing, offers, and promos - and synced it with an affiliate portal for the stylists, & made it available through clearly defined, different spaces on their website. This allows BSB to offer different products tailored to the needs of the different audiences.
With the rising influx of salon suites that cater to smaller, independent stylists, the amount of space to house backbar and retail inventory was at a minimum. We needed a way for independent stylists to offer products to their clients without having to stock shelves. The answer? An affiliate program. This allowed the salons to purchase their backbar products at the wholesale cost and sell products to their clients through their affiliate link. Items are shipped directly from BSB to their clients, and the stylist earns a commission from the sale that is automatically split through the platform, keeping transparency for both parties.
Online Courses & Event Registration
A large part of BSB's differentiator is that they not only offer a unique collection of products to their clients, but they also bring in personalized training, courses and education to salon owners and stylists. This unique experience allows for stylists to learn how to best utilize the various products with their clients from the manufacturers. We needed to create an avenue to promote the various classes and events they host. We integrated a robust blog that serves as the education center for stylist that includes any print materials and resources. We included a dedicated section for pre-recorded trainings and events, and incorporated an area to be able to promote and register for in-person events.
ARE YOU READY
To amplify your brand & feel confident in your business?
It's time to build you a luxury brand that gets you the results you've been waiting for! With a custom brand identity designed to fit your business you get the visual tools and strategy you need to show up consistently and confidently.